Sweet Mantra is a cake studio that specializes in Customized cakes. Established in 2013 by home bakers Seema and Jatin, Sweet mantra is now Pune’s #1 Designer cake studio.

Meet the team that bakes happiness!

Seema Saraf, cake artist at Sweet Mantra custom cake studio in Pune

Seema(Cake Artist)

With an affinity for arts, Seema chose to graduate in Interior design from Mumbai. After spending 4 years in US as a dependent housewife, boredom had struck. Baking had become a hobby since a couple of months and the HCC college in New Jersey was just a walk away from her apartment. The 1 year course in Culinary Arts Baking changed her life. She fell in love with breads and pastries. 6 months of voluntary work at a local bakery gave her insights into the cake business. She had found her calling and Sweet Mantra was born.


After moving back to Pune in 2013, Seema started making regular cakes at home on order. A neighbour kids request for a Doraemon theme cake opened the doors to the world of fondant cakes in Pune. While the college course had given her only an introduction to fondant, she practised for weeks to be able to make good fondant toppers. It’s the detailing that sets her work apart from the others. She is now a self taught full time Cake Artist.

Jatin Saraf, owner of Sweet Mantra custom cake studio in Pune


After working as a software programmer for 6 years in Infosys and 4 years in Cognizant, Jatin quit IT to pursue his passion for acting. Theatre rehearsals followed by the stage performances were intense and required months of commitment. While at it, he helped Seema with customer coordination and cake deliveries. The excitement in the kids eyes when they saw their dream cake and the appreciation that followed, moved him.


Cake design, marketing, hiring…responsibilities grew. This has almost become his full time work. No cake leaves the door without his review. Besides making the best fondant cakes in Pune, he believes in providing the best possible service too. So far, the journey has been very satisfying. The actor in this entrepreneur never died though. Short films are still his thing. For a glimpse, please visit http://www.jatinsaraf.com

Recognition and team